Terms & Conditions

1. Who these terms are with

These terms are between you (the business buying our services, referred to as you or the client) and [LEGAL COMPANY NAME], a company registered in England and Wales under company number [COMPANY NUMBER], registered office [REGISTERED ADDRESS], trading as Velta (we, us, Velta).

They apply alongside the specific proposal, order or written summary describing what you have bought. Where that document and these terms conflict, that document wins.

Our services are sold business to business. They are not consumer services, and consumer cancellation rights do not apply.

2. Our services

Depending on what you have signed up for, we may provide some or all of the following:

• Google Business Profile setup, optimisation and ongoing management
• Reputation and review management, including automated review requests
• Paid advertising on platforms such as Meta and Google
• Landing pages, funnels and websites
• Lead capture, routing and reporting
• Call handling services, including AI phone answering and missed-call follow-up
• Local search optimisation

What is included in your particular package is set out in your proposal. We may improve or change how we deliver a service, provided we do not materially reduce what you are getting.

3. Fees and payment

Fees are as set out in your proposal and are billed monthly in advance unless agreed otherwise. Fees exclude VAT, which we add where it applies.

Payment is due on the invoice date by the method we agree. If a payment fails or is late, we may pause the service until it is settled. We will always tell you before we pause anything.

Some parts of the service carry usage-based costs — for example, AI call minutes above an included allowance. Where that applies, the allowance and the rate beyond it are set out in your proposal.

We may change our fees by giving you at least 30 days' written notice. If you don't want to continue at the new price, you can cancel before it takes effect.

4. Advertising spend

Advertising spend is separate from our fees and is paid by you directly to the advertising platform. Your own card or billing account funds the ad account. We do not fund your advertising and we do not take a cut of your ad spend unless your proposal expressly says otherwise.

You control your budget. We will recommend a level of spend, but the decision and the cost are yours.

5. Term and cancellation

There is no minimum term and no long contract. The agreement runs month to month from the day it starts and renews automatically each month until either of us ends it.

You can cancel at any time by giving us [NOTICE PERIOD, e.g. 30 days] written notice. Your service continues to the end of the period you have paid for. We do not refund part-months except under the guarantee in section 6.

We can end the agreement on the same notice.

6. Our guarantee

Where your proposal includes our money-back guarantee, it works like this:

• Before we start, we agree in writing what counts as a qualifying result — for example the service area, the type of job, and the kind of customer that counts for your business.
• If we do not deliver what we agreed within [GUARANTEE PERIOD, e.g. the first 30 days], you can claim a refund of the fees you paid for that period.
• Advertising spend paid to Google, Meta or any other platform is not refundable by us, because it is paid by you directly to them.
• The guarantee assumes you have held up your side under section 7 — in particular giving us the access we need and responding to enquiries we send you. If the service could not run properly because we were waiting on you, the guarantee does not apply.
• To claim, email us within [CLAIM WINDOW, e.g. 14 days] of the end of the guarantee period.

We would rather fix the problem than process a refund, but the choice is yours.

7. What we need from you

For any of this to work, you agree to:

• give us the access we need to the relevant accounts, and keep it in place while we work together
• respond to requests for information, approvals and assets within a reasonable time
• follow up the enquiries we generate promptly — a lead you don't contact is not a lead we can be measured on
• make sure anything you ask us to publish about your business is accurate and does not infringe anyone's rights
• hold the licences, registrations and insurance your trade requires
• comply with the rules of the platforms we use on your behalf, and with the laws that apply to contacting your customers — including rules on marketing calls, texts and consent

You are responsible for the claims you ask us to make in your advertising. If a claim about your service is inaccurate, that sits with you.

8. Results

Marketing results depend on things outside our control — your market, your pricing, your competitors, seasonality, how quickly you answer the phone, and how the advertising platforms behave.

Other than the specific guarantee in section 6, we do not promise particular rankings, a number of enquiries, a cost per lead, or a level of revenue. Any figures we discuss are estimates based on experience, not commitments.

9. Third-party platforms

Our services rely on platforms we do not own, including Google, Meta, GoHighLevel and telephony providers. Your use of those platforms is subject to their own terms.

Those platforms can change their rules, pricing or algorithms, and can suspend or restrict accounts, sometimes without warning or a clear reason. We will do what we reasonably can to resolve it, but we are not responsible for their decisions or for losses caused by them.

10. Ownership

Your accounts stay yours. Your Google Business Profile, advertising accounts, domain and social accounts remain your property throughout and after our work together. We work inside them; we do not hold them hostage.

Once you have paid for it, you own the finished work we produce specifically for you — your website pages, ad creative and campaign assets.

We keep ownership of our own underlying material: our templates, processes, internal tools, automations and anything we developed before or outside your project. You may use those as part of the service while it runs, but they are not transferred to you.

Unless you tell us otherwise, we may mention that you are a client and refer to results we achieved for you, in general terms, when marketing our own business. Tell us in writing if you would rather we didn't.

11. Confidentiality and data

Each of us will keep the other's confidential business information private and use it only for the purpose of working together.

Where we handle personal information belonging to your customers and enquirers, you are the data controller and we act as your processor. We use it only to deliver the service, and never for our own purposes or for another client. Our Privacy Policy explains this in more detail.

You are responsible for making sure you have the right to contact your customers in the way our service does — including any consent required for calls, texts or recorded conversations in the places you operate.

12. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot legally be limited.

Subject to that, our total liability to you in connection with the service in any 12-month period is limited to the fees you paid us in the 12 months before the claim.

We are not liable for loss of profit, loss of business, loss of goodwill, loss of anticipated savings, or any indirect or consequential loss. We are also not liable for advertising spend you paid to a platform.

13. Ending the agreement

Either of us may end the agreement immediately in writing if the other commits a serious breach and does not put it right within 14 days of being asked, or becomes insolvent.

When the agreement ends: you pay for work done up to that point; we will, if you ask within 30 days, hand back access and provide the assets you own in a reasonable format; and we may remove our own tools, automations and templates from your systems.

14. General

These terms, together with your proposal, are the whole agreement between us and replace anything said beforehand. If any part is found unenforceable, the rest still applies. If we don't enforce something straight away, we haven't given up the right to enforce it later. Neither of us is liable for failures caused by events genuinely outside our control. Nobody other than you and us has rights under this agreement.

We may update these terms from time to time. If a change materially affects you we will give you at least 30 days' notice, and you may cancel before it takes effect if you don't accept it.

15. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute.

16. Contact